Privacy Policy

1. Introduction

Diamra (“we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, store, and disclose information when you use the Diamra platform (“Platform”), including all store-branded subdomains operated through our infrastructure.

By using the Platform, you consent to the practices described in this Privacy Policy.

2. Information We Collect

2.1 Information You Provide

• Account information: name, email address, phone number, and business details (for Store Owners)
• Order information: contact details, design preferences, material selections, and any text descriptions you provide during the design process
• Store configuration: brand assets, pricing settings, and capability preferences (for Store Owners)

2.2 Information Generated Through Use

• Generated Designs: AI-generated images and design concepts created through the Platform
• Design prompts: the text descriptions and parameters used to generate designs
• Pricing estimates: AI-generated material and cost estimates associated with designs

2.3 Automatically Collected Information

• Device type, browser type, and operating system
• IP address and approximate geographic location
• Pages visited, features used, and interaction patterns
• Referring URLs and session duration

3. How We Use Your Information

We use the information we collect to:

• Operate, maintain, and improve the Platform
• Generate AI-powered jewelry designs and pricing estimates
• Facilitate order submission between Customers and Store Owners
• Provide customer support and respond to inquiries
• Improve our AI models and design generation quality
• Send transactional communications related to your account or orders
• Detect and prevent fraud, abuse, or security incidents
• Comply with legal obligations

4. How We Share Your Information

4.1 With Store Owners

When a Customer places an order through a store's branded storefront, the following information is shared with the Store Owner: Customer name, contact details, design specifications, Generated Designs, and pricing estimates. This is necessary to fulfill the order.

4.2 With AI Service Providers

Design prompts and related parameters are sent to third-party AI image generation providers to create visual concepts. These providers process this data solely for the purpose of generating images and are bound by their own privacy policies and our data processing agreements.

4.3 With Infrastructure Providers

We use third-party services for hosting, database management, analytics, and other operational functions. These providers access your data only as necessary to perform their services and are contractually obligated to protect it.

4.4 As Required by Law

We may disclose your information if required to do so by law, regulation, legal process, or governmental request.

5. Generated Designs & Your Privacy

Generated Designs are associated with the user who initiated their creation. As described in our Terms and Conditions:

• The initiator of a Generated Design is its owner — if a Customer generates it, the Customer owns it; if a Store Owner generates it, the Store Owner owns it.
• Designs generated by a Customer within a store's branded storefront are subject to a perpetual license granted to the Store Owner for reproduction, reuse, and repurposing in any form, as detailed in the Terms and Conditions.
• Generated Designs and associated prompts may be retained by Diamra for Platform improvement and analytical purposes.

6. Data Retention

We retain your personal information for as long as your account is active or as needed to provide services. We may also retain certain information as required by law, to resolve disputes, enforce our agreements, or for legitimate business purposes.

Generated Designs and associated metadata may be retained indefinitely to support the perpetual licenses described in our Terms and Conditions and for Platform improvement.

7. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

8. Your Rights

Depending on your jurisdiction, you may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of your personal information, subject to legal obligations and the rights of others (including perpetual licenses previously granted)
• Object to or restrict certain processing of your information
• Request a portable copy of your data
• Withdraw consent where processing is based on consent

To exercise any of these rights, please contact us at privacy@diamra.com.

9. Cookies & Tracking

We may use cookies and similar tracking technologies to collect usage data, remember your preferences, and improve your experience. You can manage your cookie preferences through your browser settings. Disabling cookies may affect the functionality of the Platform.

10. Third-Party Links

The Platform may contain links to third-party websites or services. We are not responsible for the privacy practices of those third parties. We encourage you to review their privacy policies before providing any personal information.

11. Children's Privacy

The Platform is not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child, we will take steps to delete it promptly.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be communicated through the Platform or via email. Your continued use of the Platform after changes are posted constitutes your acceptance of the revised policy.

13. Contact

For questions or concerns regarding this Privacy Policy or your personal data, please contact us at privacy@diamra.com.