Terms & Conditions

1. Acceptance of Terms

By accessing or using the Diamra platform (“Platform”), including any store-branded subdomain operated through Diamra's infrastructure, you agree to be bound by these Terms and Conditions (“Terms”). If you do not agree to these Terms, you must not use the Platform.

These Terms apply to all users of the Platform, including jewelry store owners (“Store Owners”) who operate branded storefronts and end customers (“Customers”) who use those storefronts to design and order custom jewelry.

2. Description of Service

Diamra is a white-label platform that provides jewelry stores with AI-assisted custom jewelry design tools. The Platform enables Customers to describe jewelry concepts, receive AI-generated visual renderings, view estimated pricing, and submit orders to participating stores.

Diamra does not manufacture, sell, or deliver jewelry. All orders are fulfilled exclusively by the Store Owner associated with the storefront where the order was placed. Diamra acts solely as a technology provider.

3. User Accounts

Store Owners must register for an account to access the Platform's store management features. You are responsible for maintaining the confidentiality of your account credentials and for all activity that occurs under your account.

Customers may be required to provide contact information to place orders. You represent that any information you provide is accurate and current.

4. Intellectual Property — Generated Designs

This section governs the ownership and licensing of AI-generated images and design concepts (“Generated Designs”) created through the Platform.

4.1 Ownership

The individual or entity who initiates the generation of a design is the owner of that Generated Design. Specifically:

• If a Customer initiates the generation, the Customer is the owner of that Generated Design.
• If a Store Owner initiates the generation (e.g., through their dashboard or internal tools), the Store Owner is the owner of that Generated Design.

4.2 License Grant to Store

By generating any image or design through a store's branded storefront, the Customer automatically grants the Store Owner associated with that storefront a perpetual, irrevocable, worldwide, royalty-free, fully sublicensable license to reproduce, display, modify, adapt, distribute, and otherwise use the Generated Design in any medium and for any purpose, including but not limited to:

• Manufacturing jewelry based on the Generated Design
• Marketing, advertising, and promotional materials
• Portfolio display, social media, and website content
• Repurposing the design as inspiration for derivative works
• Any other commercial or non-commercial use at the Store Owner's sole discretion

This license survives the termination of the Customer's use of the Platform, the closure of the Customer's account, or the cessation of the Store Owner's relationship with Diamra.

4.3 License Grant to Diamra

All users (both Store Owners and Customers) grant Diamra a non-exclusive, worldwide, royalty-free license to use Generated Designs for the purposes of operating, improving, and promoting the Platform, including but not limited to internal analytics, machine learning model improvement, and anonymized showcases.

4.4 No Guarantees of Exclusivity

AI-generated designs may share visual similarities with designs generated for other users. Diamra does not guarantee that any Generated Design is unique, original, or eligible for intellectual property protection under applicable law.

5. Pricing & Orders

All prices displayed on the Platform are estimates generated by AI based on approximate material costs and the Store Owner's configured markup. These estimates are not binding offers or quotes.

Final pricing, availability, and terms of sale are determined exclusively by the Store Owner. Diamra has no involvement in the transaction between a Store Owner and a Customer beyond facilitating the initial design and order submission.

6. Store Owner Responsibilities

Store Owners are solely responsible for the fulfillment of orders, customer communication, product quality, pricing accuracy, refunds, returns, and compliance with all applicable laws and regulations governing the sale of jewelry in their jurisdiction.

Store Owners agree not to use the Platform for any unlawful purpose and to maintain accurate and complete storefront information.

7. Limitation of Liability

To the maximum extent permitted by applicable law, Diamra shall not be liable for any indirect, incidental, special, consequential, or punitive damages arising out of or related to your use of the Platform, including but not limited to losses related to order fulfillment, product quality, AI-generated design accuracy, or pricing estimates.

Diamra provides the Platform on an “as is” and “as available” basis without warranties of any kind, whether express or implied.

8. Indemnification

You agree to indemnify and hold harmless Diamra, its officers, directors, employees, and agents from and against any claims, liabilities, damages, losses, or expenses arising out of your use of the Platform, your violation of these Terms, or your violation of any rights of a third party.

9. Termination

Diamra reserves the right to suspend or terminate your access to the Platform at any time, with or without cause, and with or without notice. Upon termination, all licenses granted to you under these Terms will immediately cease, except where otherwise stated (such as the perpetual license granted to Store Owners under Section 4.2).

10. Modifications to Terms

Diamra reserves the right to modify these Terms at any time. Material changes will be communicated through the Platform or via email. Your continued use of the Platform after such changes constitutes acceptance of the revised Terms.

11. Governing Law

These Terms shall be governed by and construed in accordance with the laws of the jurisdiction in which Diamra operates, without regard to its conflict of law provisions.

12. Contact

For questions regarding these Terms, please contact us at legal@diamra.com.