Diamra is a platform for jewelry stores. Every store runs on its own branded site at its own web address, and the store owner picks the exact metals, stones, settings, and styles their customers can work with. As a customer, you land in that store and design a piece with the ingredients that store actually sells. Here is how to do it from start to finish.
Find your store
Open diamra.com and pick a store. You can use a store you already know, browse the featured stores on the homepage, or open the full stores list in the footer and search by name or location. For this walkthrough we are using Etikarat Fine Jewelry. Once you are on the store page, you are on that jeweler's own branded site running on Diamra, with their recent work, testimonials, and contact details right there.
Open the salon and start picking ingredients
Inside the store you will see three sections: Create, Designs, and Orders. Create is where the salon lives. You get an ingredient picker on one side and the crucible on the other, with a small character welcoming you in. Every ingredient in the picker is something the store owner has approved for their catalog, so you are only choosing from pieces they actually make.
Fill the crucible
Tap through the ingredient list and add what you want. For this piece we picked stud earrings, a statement style, 18k yellow gold, cushion cut diamonds, and a sapphire for color. Drop them all into the crucible. You can add as many or as few ingredients as you like. The more specific you are, the more the result will match what you have in mind.
Hit create and wait 20 seconds
Press create. The builder runs for about 20 seconds and comes back with four different visuals based on your ingredients. While you wait, the little character in the corner keeps you company with facts about jewelry. You will also see options for reference text and reference images in the picker, which we will cover in the next video.
Keep what you like, change what you do not
Look through the four designs. Anything you like, tap keep, and it lands in your personal design gallery. Your gallery is tied to your login, so you can come back to it any time from any device. Not feeling the result? Swap an ingredient and run it again. For our earrings we dropped the statement style, picked modern minimal instead, and regenerated. The new set matched what we wanted much better.
Review your gallery
Every generation you keep stays in your Designs tab. You can view them all, edit, or delete. There is no pricing, no dimensions, and no card details at this stage, and that is intentional. The goal here is to land on the shape and style you want before the jeweler works out the specifics.
Send it to the jeweler
Pick your favorite design and send it to the store. The jeweler receives your interest and replies with an estimate covering materials, dimensions, and price. You can track the whole thing under Orders, from the first interest all the way through to completion. If you are standing in the store with the jeweler, they can push an estimate back to you in seconds. If you are at home, it lands in your orders as soon as they send it.
That is the whole flow. You pick ingredients inside a store you trust, the builder gives you real visuals in 20 seconds, and the jeweler picks it up from there. Every Diamra store works the same way, so once you know how to design in one, you know how to design in all of them.